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December 22, 2024

Creating a Signature Scent

Understanding Olfactory Branding Creating a signature scent is more than just selecting a pleasing fragrance; it’s a strategic process that involves crafting an olfactory experience aligned with a brand’s identity. Businesses use unique scents to evoke emotions, strengthen brand recall, and foster customer loyalty. For instance, hotels might use a calming…

June 8, 2022

The Science Behind Scent Marketing

Unlocking the Power of Scent in Business Scent marketing is more than just a pleasant fragrance—it’s a powerful tool that taps into human psychology. Research shows that our sense of smell is directly linked to the limbic system, the part of the brain responsible for emotions and memories. This makes scent…